Deconstruction window May 28 2013


The focus for Spring/Summer 2011 shifted to the product and it’s most technical parts, with the objective to improve each product and perfecting them in terms of construction, materials and details.  Through deconstructing, dissecting and analysis of each shape.

Thus for this window we wanted to showcase what goes on behind the making of a bag, the processes each stage has to go through, the technicalities and intricacies.  The paper pattern shows exactly how many pieces need to form the construction of a particular style.

We experimented with the ‘illogical logic’ of deconstructing a bag and giving it new meaning.  Reversing the idea of construction; by cutting, remaking, redefining.  The Multi-Shopper featured in this window, for example, can be attached infinitely.